Airline Analysis

Section: Marketing Essays

These flights operate only between the hours of 6:00 AM and 6:00PM-10:30PM, depending on the day. And according to their online reservation system, they do not offer one way trips, only round-trips (this may be different, if calling the airline directly or booking flights by other means). It would be virtually impossible for SlugAir to compete with United, because United is such a huge, world-renowned corporation. United could respond to SlugAir's competition by doing one of a few things; they could introduce more low fare deals, and in the long-run could probably create additional direct routes to and from Seattle to San Francisco themselves. They can also do nothing at all about SlugAir's imposition on their territory. They are making so much money from their other domestic and international routes, that SlugAir's imposition wouldn't even cause a dent on their total revenue. United has bigger issues to worry about, like their planned merger with US Airways; which will make them an even greater Corporation. Whichever way they choose to react to SlugAir's imposition, they are still powerful enough to compete on their own, and still be the strong name and corporation that they are. Delta Airlines Delta Air Lines, the #3 US carrier (behind UAL's United and AMR's American), is expanding its US regional operations while building a global alliance. With hubs in Atlanta, Dallas/Fort Worth, Cincinnati, New York City (Kennedy), and Salt Lake City, Delta flies to 205 US cities and about 45 foreign destinations. It also serves more than 220 US cities and nearly 120 destinations abroad through code-sharing agreements. In the US, Delta owns regional carriers Delta Express, Atlantic Southeast, and COMAIR. Internationally, it has formed the Sky Team alliance with Air France, Aero Mexico, and Korean Air Lines to compete with rival alliances Star and One world. Delta also owns 40% of computer reservation service WORLDSPAN.

Delta Air Lines, has three flights each day round trip from San Francisco to Dallas (Fort Worth). Delta has no flight from San Francisco to Dallas (Love Field). Delta's connection carriers suspended three flights. Delta has also reduced its domestic schedule by 2.7% during the first quarter of 2001 to provide more reliable service for its customers. The key issue facing the industry today is the possibility of consolidation and restructuring. Delta's objectives are to Become #1 in the eyes of their customers; develop an airline network to take passengers from anywhere to everywhere, build a superior team with the will and the means to win, and find innovative ways to maximize the value of the company's core resources. Delta Air Lines is in very strong position in the industry. They are strength are that they focus on the networking and new technology developing. They developed a website to reach out to their customers. It made the customers easy to access to check the flight schedules and to purchase tickets; it saves customers time, on line service also provides the luggage track system this enables communication between the airline and the customers. This service has improved the customer service, and business efficiency. We are expecting Delta Airlines will have some strategies changes if Slugair decided to attack Delta Airlines territory, such as establish a hub in Dallas. Delta probably will change their flight schedules around and give some promotions to lower their price to dry Slugair out of the market. Since Delta Airlines is the 3rd largest carrier for the United States, they are in a very strong market position right now.

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