Product Analysis Clinique 3 Step System
Section: Marketing Essays
Its 3-Step System of cleansing, exfoliating, and moisturizing is the basis of Clinique skin care. All Clinique products are allergy tested, 100% fragrance free, and created under the guidance of leading dermatologists. Clinique was the first to offer one-on-one consultations for clients and consultant training. Clinique was the first brand to discuss the need for daily sun protection. In 1973, Clinique became the first cosmetics brand to exhibit at the American Academy of Dermatology Convention. Clinique was one of the first prestige cosmetics brands to launch a website in 1996 and also the first to offer fully interactive shopping online in 1998. CREATIVE WORK PLAN KEY OPPORTUNITY: The research obtained for Clinique 3-Step System was acquired through primary and secondary sources. The primary sources consisted of interviews with a Clinique Consultant and Business Manager. Secondary sources of research were obtained from consultant workbooks, pamphlets published for consumers, and the Clinique website. The opportunity we discovered through our research is to achieve great looks you must have great skin. Clinique products are designed to address individual skin types and needs.
TARGET MARKET: Demographics- Gender : Female Age : 13-45 yrs.old Marital Status/Household Size: NA Income : Any Educational Level : NA Occupation : NA Psychographics- Lifestyle : Interest : Concerns: ADVERTISING OBJECTIVE: The specific objective with regards to our ad is for the target market to believe the basis for any great look starts with great skin. Clinique 3-Step System is the answer to achieving it. STRATEGY FOR ACCOMPLISHING OBJECTIVE: To accomplish the advertising objective of great looks and great skin can be achieved with using Clinique 3-Step System, we will create a magazine ad that will be simple yet informative for our target market. The ad will be featured in a variety of magazines directed towards the target market. The magazines are Teen, Seventeen, Cosmopolitan, Mademoiselle, and Ladies Home Journal. CONSUMER RESPONSE STATEMENT:" To have a great look and great skin, I need to use Clinique 3-Step. Clinique has a system that is specific to my skin needs." Words: 694
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